Top 5 Beauty Retail Apps on Android in Germany: Q3 2021 Performance

In Q3 2021, the performance of the top beauty retail apps in Germany on the Android platform showed varied trends in downloads, active users, and revenue. Here’s a closer look at how these apps fared:

Mein dm experienced significant growth in weekly downloads, starting from approximately 18K in late June and peaking at around 51K by the end of September. The app also saw a steady increase in weekly active users, growing from about 407K to 419K over the quarter.

Douglas – Parfüm & Kosmetik had a consistent performance in weekly downloads, with numbers ranging from 4.5K to 8.2K. Weekly active users remained fairly stable, hovering around 41K to 42K throughout the quarter.

RITUALS - Cosmetics saw modest weekly download numbers, fluctuating between 2.1K and 4.3K. The app's weekly active users showed a slight increase, rising from about 8.4K to 9.9K over the same period.

GLAMOUR Fashion Trends shoppen exhibited an interesting trend with a significant spike in weekly revenue, reaching approximately $16.9K in the last week of September. Weekly downloads peaked at around 12.8K in the same week, while weekly active users saw a dramatic increase from 3.1K to 14.3K over the quarter.

Notino: perfumes and cosmetics displayed stable weekly download numbers, ranging between 400 and 500. Weekly active users remained steady, with numbers around 3.3K to 3.5K throughout Q3.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.